Iris Erez has a Master’s Degree in Life Sciences and Business administration. Between 1996 and 2020, Iris worked as Marketing and Digital Director in some of the world’s leading pharmaceutical companies, such as Teva, AstraZeneca and Bayer. Iris managed medical units in Gynecology, Family Medicine, Diabetes and Respiratory medicine. In 2012 Iris was the first Product Manager in Israel who launched an original smartphone application, the purpose of which was to properly guide Asthma and COPD patients how to Inhalers. Throughout the years, Iris participated in Professional Forums in her field, both in Israel and abroad.